Realtà Virtuale - Realtà Virtuali, il nuovo libro di Giuseppe Riva e Andrea Gaggioli

Realtà Virtuale

LA TECNOLOGIA CONSUMER

VR Cardboard (Google)
VR DayDream (Google)
Gear VR (Samsung/Oculus)
Oculus Rift (Oculus/Facebook)
HTC VIVE (HTC)
Playstation VR (Sony)
Hololens (Microsoft)
Merged Reality (Intel)

Come realizzare video e foto a 360 (Fastweb)
Le migliori telecamere 360 (Fastweb)

LE APP

SKY VR - Android - IOS

VOLVO REALITY Android - IOS
CONVERSE CHUCKS 360 - Android - IOS
NORTH FACE VR - Android - IOS
AVIS UNLOCK THE WORLD - Android - IOS
FOX VIRTUAL - Android - IOS
GOOGLE CARDBOARD - Android - IOS
JAUNT VR - Android - IOS
NEW YORK TIMES VR - Android - IOS
WITHIN VR - Android - IOS

GOOGLE STREET VIEW (L'App per visitare virtualmente il mondo) Android - IOS

GOOGLE SHOP at Currys VR TOUR (Per fare shopping in VR) Android

TITANS OF SPACE (L'App per scoprire il sistema solare) Android

UNIVERSITA' CATTOLICA - STRESSESSANTA (L'App per combattere la paura degli esami universitari) Android - IOS

IL POTERE TRASFORMATIVO DELLA VR

Diventa Neymar: La pubblicità virtuale di Nike

Da sperimentare usando un casco Cardboard...

Transforming Experience: The Potential of Augmented Reality and Virtual Reality for Enhancing Personal and Clinical Change (Frontiers in Psychiatry)
Essere in un altro corpo, essere in un altro luogo. L'impatto neuropsicologico della Realtà Virtuale (Giuseppe Riva)
Positive Change and Positive Technology (Enabling Change)

DATI DI MERCATO

Virtual reality (VR): a billion dollar niche (Deloitte)
Virtual Reality gets its mass-market headset on (Financial Times)
Which gaming company will dominate the virtual-reality market? (Economist)
Augmented Reality and Virtual Reality Market by Device Type - Global Forecast to 2022 (Markets and Markets)
Virtual reality hardware market size worldwide from 2016 to 2020 (Statista)
Forecast: VR Market Will Reach $162 Billion by 2020 (IDC)
VR hardware market will hit $50 billion by 2021 (Juniper)
Augmented And Virtual Reality To Hit $150 Billion, Disrupting Mobile By 2020 (TechCrunch)

RICERCHE E ANALISI

COME VIENE USATA

1) Per attrarre il consumatore sul punto vendita:
PEUGEOT 308/2008/208:
http://www.vvox.it/2016/02/29/54565/
CORONA EXTRA:
http://www.imille.it/it/projects/coronaextra/

2) Per associare il brand ad una esperienza
coinvolgente e memorabile:
PAN DI STELLE BARILLA:
http://www.imille.it/it/projects/pandistelleoculus/
AVIS UNLOCK THE WORLD (APP):
http://www.thedrum.com/news/2014/06/24/avis-tries-harder-once-again-new-unlock-world-emea-campaign

3) Per comunicare e dimostrare le caratteristiche
del prodotto:
MERREL TRAILSCAPE:
http://framestorevr.com/trailscape/
VOLVO REALITY (APP): http://www.volvocars.com/it/mondo-volvo/storie/volvo-reality

ESEMPI E ANALISI

Sarà la Realtà Virtuale il nuovo medium dominante per l'ADV? (Giuseppe Riva)

Virtual Reality Is the Next Frontier. Make Sure You Don't Leave Your Consumers Behind (Google)

6 of the best uses of VR in Marketing (Forbes)

What Virtual Reality Will Mean for Advertising (Google)

The Future Is Now: Five Awesome Uses Of Virtual Reality In Marketing (Forbes)

Virtual Marketing: Ways to Incoporate Virtual Reality Into Your Marketing Campaign (Huff Post)

10 best uses of VR in Marketing (mbryoninc)

3 Insanely Cool Ways VR Will Change How We Market Products (Inc.)

5 Ways to Incorporate Virtual Reality Into Your Marketing Plan (Enterpreneur)

11 VR Marketing Campaigns that prove you are already late! (Animaker)

4 Virtual Reality Marketing Campaigns Done Right (Beaglecat)

How will virtual reality change the world of marketing? (GeekTime)

The Flawed, Bright Future of Virtual Reality and Content Marketing (Outbrain)

The 5 Top Brands Using Virtual Reality Marketing (Marxent)

From Virtual Reality To Personalized Experiences: Alibaba Is Bringing Us The Future Of Retail This Singles Day (Forbes)

Virtual Reality: The hype, the problems and the promise (BBC)

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